Does anyone else remember the pre-Lulu days when athleisure was a pair of cotton Russell shorts with some Nike runners and your older brothers oversized tshirt? Todays post is a tribute to the days of Adidas track suits, baggy cotton joggers and Champion tearaway pants… Before Athleisure had its own name and was a style category of its own it was better known as just gym strip. I remember those days well because I have been wearing ‘‘gym strip’’ since long before it was cool. Which is kind of embarrassing but its the truth.
Back in the day ladies athleisure options were basically men’s gym clothes in smaller sizes and sometimes maybe different colors. Towards the end of the 90’s and into the early 2000’s brands started to adjust the cuts and fits to cater more to feminine bodies but nobody was really doing anybody any favors with gym clothes until Lulu showed up.
While Nike has always made the freshest shoes and their mens apparel line is generally pretty OK for men before Lulu came on the scene women really had very few options when it came to gym clothes none of which offered us much above pyjama status as far as being worn out in public goes.
Since Lulu launched and especially in the last 3-5 years athleisure has not only become a cute category of clothing to wear to the gym. It has become something that is now socially acceptable to wear outside of the gym and into everyday life. Hallelujah!!! I have been waiting for this my whole life.
As an avid movement lover and comfort seeker I for one am eternally grateful for gym strips evolution into athleisure and wrote this post to take a moment to remind us all of how far we’ve come.
And when I wrote the first blog post the other day about the reasons why we started AO - I left out a big one.
We started AO because WE LOVE ATHLEISURE and we want to make sure that nobody will ever have to wear boring basic gym strip again. We want to make sure that you know that even the athleisure that you have now is capable of so much more. That much alike the potential you have in your life to do great things, the potential here with the athleisure style category is infinite and that me and the AO girls are just getting warmed up.
Chip Wilson, we salute you. Thank you for blazing a trail so far and wide that we are able to be here now.
Lest we never sacrifice comfort for style or style for comfort again.